Sign for the ordinary: birthday shoot

Deciem reached out to us for a custom light in celebration of their 8th birthday, for a commercial featuring a man crawling into a tiny tent, in seek for answers about their future- with an 8 ball as a guide.

The sign we made for them was in Zima Blue, reading “Ask Me Anything”. The sign was placed in the tent, which prompts the protagonist to use the 8 ball to find him some answers on his birthday.

It was great to see our light in a professional commercial setting, where the perks of LED neon really came to shine. The ability to dim these lights came in handy for the DP, as these LED lights are usually on the brighter side, which leads to underexposed shots to compensate for its brightness. The dimmer was key to properly exposing this frame of the shoot, as they were able to reduce the brightness on the light, and keep the correct ISO that continues to light up objects around it, without it being too dark.

📍FUSE HQ @ Liberty Village